Everything in one place.

START HERE

How this plan works for Alohi

The short version: what we'd build, in what order, and what Alohi owns at the end of it. Four steps and a timeline, on one page.

THE CREATIVE

One shoot day, eleven ads

The full Meta ad library we built for Dr. Sacharitha Bowers at Sama Dermatology, out of a single day of production. Not a description of the work — the actual work.

• Four audiences, each with its own photo, pain point, and headline
• Three brand ads with no photography at all
• A five-card carousel that tells the whole story
• A brand palette pulled straight from the photographs

THE THINKING

The 90-day strategy and production blueprint

What gets written before anyone picks up a camera. This is the document that made the shoot day work, and the reason the content had somewhere to go afterward.

• Six content pillars, and what each one is for
• Twenty-five reels, titled and hooked before the shoot
• The VSL broken into five acts
• Four photography looks with styling direction
• Both production days scheduled to the quarter hour
• The CRM and follow-up architecture underneath it

THE FILES

Or just go look in the folder

If you'd rather skip the write-ups and see the raw output, this is the actual delivery folder from Dr. Bowers' project.

• Ad creative — talking-head cuts, static images, two carousels, and the ad copy
• Clinical & educational reels — sunscreen, hyperpigmentation, alopecia, eczema, the microbiome, chronic stress
• Warm & personal reels — the ones that show the person, not the credential
• Portraits and thumbnails — the edited stills from the same two days