Peacock Media
One shoot. Eleven ads. This is what a creative library looks like.
Everything below came out of a single day of filming and photography with Dr. Sacharitha Bowers. No stock, no reshoots, no waiting on a designer. This is the Meta launch library for Sama Dermatology, shown here so you can see the actual work rather than a description of it.
The palette came from the photographs.
Every backdrop on the shoot day was lit in a brand color on purpose, so the photography and the brand system are the same thing. Nothing has to be color-corrected to match later.
Which photo does which job.
Five distinct looks came out of the day across four backdrop colors. Each one is assigned to a specific job in the campaign, so nothing gets used at random.
The Doctor
White lab coat, black outfit, wood chair. Warm, seated, confident.
Waitlist personaThe Warmth
Army green dress, wicker belt, wide smile. Seated or portrait crop.
Skin of color personaThe Power
All black, gold belt, standing full body. Authority without the coat.
Busy women personaThe Authority
White suit, gold blouse, pearls, gold stool. Premium and elevated.
Hair & acne personaThe Joy
Plum dress, pink velvet chair, big laugh. The human behind the practice.
Retargeting & awarenessThe Editorial
Black and white, hands in hair, huge smile. Built to stop the scroll.
Reels, stories, thumbnailsFour audiences, four different conversations.
Same practice, same offer, same call to action. What changes is the pain point, the photo, and the headline. All four run at once so the numbers tell us who is really out there, instead of us guessing.
Ad 1 — Patients of color
Skin of color patients facing misdiagnosis and dismissal
Sama Dermatology · Virtual visits
"Dermatology that actually sees your skin."
Board-certified care for hyperpigmentation, acne, and hair loss in skin of color, by a doctor who understands the difference.
BOOK A VIRTUAL VISITAD COPY
"Dermatology that actually sees your skin."
Most dermatology wasn't built for skin like yours. Dr. Bowers was. Board-certified. Virtual. Available today, not in eight months.
Button: Book a Virtual Visit
Ad 2 — The eight-month waitlist
Anyone who has tried to book a dermatologist recently
Sama Dermatology · No waitlist
"The waitlist is 8 months. Yours is today."
Expert virtual dermatology. Board-certified care, no waiting room, no delay. Book a visit this week.
BOOK A VIRTUAL VISITAD COPY
The average wait to see a dermatologist is 8 months.
Yours doesn't have to be. Dr. Sacharitha Bowers is a board-certified dermatologist offering virtual visits, available now, not next year.
Button: Book a Virtual Visit
Ad 3 — Hair loss and acne
Patients managing chronic conditions without expert guidance
Sama Dermatology · Real answers
"You've Googled it for years. Now talk to someone who actually knows."
Acne that won't respond. Hair that won't stop falling. Virtual visits with a specialist: real diagnosis, real plan.
BOOK A VIRTUAL VISITAD COPY
Stop managing it. Start treating it.
Acne, hair loss, hyperpigmentation: conditions that deserve a real expert, not another Google rabbit hole. Dr. Bowers is a board-certified dermatologist. Virtual. Available this week.
Button: Book a Virtual Visit
Ad 4 — Busy professional women
High-achieving women who put their own health last
Sama Dermatology · Virtual care
"A dermatologist on your schedule, not theirs."
Expert skin care that fits between meetings, school pickups, and the life you're actually living. No waiting room. No half-days off.
BOOK A VIRTUAL VISITAD COPY
You've been putting it off because getting there is impossible.
Dr. Bowers built Sama Dermatology for exactly this: expert, board-certified skin care on video, on your lunch break, on your time. No commute. No wait.
Button: Book a Virtual Visit
Ads with no photo at all.
Logo, color, one clean message. These run against the photo ads to see which wins, and they tend to outperform in retargeting because they build name recognition rather than restate the pitch.
BRAND AD A · DARK FOREST
The dermatologist you've been waiting for isn't eight months away. She's a video call away. Meet Dr. Sacharitha Bowers: board-certified, virtual, and built for the patients the system overlooked.
Button: Book a Virtual Visit
BRAND AD B · CREAM
Your skin deserves expert care. Not a long wait, not a rushed appointment, not a doctor who doesn't recognize your condition. Sama Dermatology is virtual, board-certified, and open now.
Button: Book a Virtual Visit
BRAND AD C · OLIVE WITH GOLD
Dr. Sacharitha Bowers didn't build Sama to follow the rules. She built it because the rules weren't working for her patients. Board-certified dermatology: virtual, accessible, built for you.
Button: Book a Virtual Visit
And one ad that tells the whole story.
A five-card carousel that earns the swipe: the problem, what it costs you, the person who fixes it, how it works, and the ask. The last card is the only hard sell in the sequence.
2. Video visit
3. Personalized treatment plan
Where all of it points.
Every ad in the library drives one action. The path is the same no matter which ad someone clicks: the ad stops the scroll, the landing page tells the story, the follow-up sequence keeps the conversation warm, and the booking page closes it. Because the whole library shares one destination, we can tell exactly which photo, headline, and audience produced each booking, and put the money there.
This is one shoot, put to work.
Eleven ad units, a full brand palette, a photo system, and a carousel, all from a single day of production. That's the part most people miss: the filming isn't the deliverable. This is.
See the actual ad files Back to the Alohi planSarah Peacock, Peacock Media