CINEMATIC BRAND + MARKETING SYSTEMS

The film crew and the marketing team, in one room.

Peacock Media builds authority for independent physicians — a brand film worth watching, a content library that keeps working, and the funnel and ads underneath it. You show up for the shoot. We run the rest.

A woman with short, wavy brown hair is laughing or shouting with her mouth open, eyes slightly squinted, and her right hand raised near her face. She is wearing a black blazer with a gold chain necklace, against a dark green background.

WORKING WITH PHYSICIANS IN

Infertility

Plastic Surgery

Aesthetics

Concierge Medicine

Medical marketing has a taste problem. Patients can feel it before they can name it.

What most practices get

Stock photography of someone else's hands. A blue gradient. A templated funnel that treats a fellowship-trained surgeon like a plumbing franchise. It converts badly because it reads as generic — and generic is the one thing a specialist can't afford to look like.

What we build instead

Story first, system underneath. We film you the way a documentary would — patient, warm, unhurried — then put that footage to work inside a funnel, an ad account and a posting calendar that we actually operate. One team. One standard.

Two ways in.

Authority Rx Protocol

For the doctor whose reputation lives in the room but nowhere else. We build the public record — the story, the credentials, the presence — so it belongs to you rather than to the practice, the hospital or whoever buys it.

  • A brand film built on your own story

  • A short-form library that keeps working after the shoot

  • The platform underneath it — site, funnel, CRM, connected and running

  • Speaking positioning, so the authority earns outside the clinic

The Partnership

For the practice with capacity it isn't filling. Concierge or brick and mortar, new associates or new services — this is the lane where content exists to close a revenue gap, and we measure it that way.

  • Recurring production days on your calendar

  • Paid ads, launched and managed against a cost per booked consult

  • Lead capture, follow-up and booking that runs without your front desk

  • Quarterly strategy against the numbers, not the vibes


Selected work

Doctors, filmed like people.

A woman with long, wavy dark brown hair and brown eyes, wearing a green button-up shirt, smiling and looking at the camera against a beige background.

Dermatology

Practice launch content, ad creative, brand film, shot in a single day. RESULTS

A woman with blonde, wavy hair and earrings smiling at the camera, wearing a white coat with embroidery, against a dark background.

IVF Medicine

Two quarters of content shot in a single day + a hero brand film that made a hard subject feel human. RESULTS

A man in a dark gray business suit, white shirt, and a red tie with small patterns, facing slightly to the right against a plain dark background.

Plastic Surgery

Authority positioning strategy, ad creative, photography, and four months of content shot in two days. RESULTS

View All Projects

How a project runs.


Strategy call

Twenty minutes. to find out what you want to be known for, and whether we're the right team to get you there


Story and script

We build the narrative, the shot list and the content calendar before a camera comes out of the case.


Production day

One or two days on site. We direct, light and shoot everything — a quarter of content in a single visit.


Launch and optimize

Funnel live, ads running, posts scheduled. We watch the numbers weekly and adjust the creative that isn't earning.


Who you'll be working with

I came to film from songwriting.

Years of writing songs is years of learning how to make a stranger feel something before they've decided to care. That's the same job as a brand film — and it's the part almost nobody in medical marketing is trained to do.

Peacock Media is women owned, based in Nashville, and built on a simple idea: your marketing should be as considered as your medicine. I direct every shoot personally.

A woman with dark curly hair and a tattoo on her left arm, sitting on a chair with her arms resting on the backrest, legs spread apart, barefoot on a wooden floor, against a plain gray wall.

Before you ask.

How much of my time does this actually take?

One production day per quarter, plus about an hour per month to approve content. Everything else — editing, scheduling, ads, replies — sits with us.

Do I have to be comfortable on camera?

No. Most physicians aren't, at first. We direct — prompts, pacing, permission to start a sentence over. The pauses stay in, because that's what makes you look like a person instead of an advertisement.

Is any of this HIPAA-compliant?

Lead data lives in a HIPAA-compliant CRM under a signed BAA; patient footage only with written release.

Who runs the ads and the posting?

We do. Your practice keeps ownership of every account, ad account and asset — we work inside them as partners, and you can revoke access any time.

I already have a marketing person. Does this replace them?

Usually not. We tend to become the creative and systems layer your existing team runs on. We'll tell you honestly on the call if we'd be duplicating work.

Let's find out if we're the right fit for you.

Twenty minutes, no slide deck. If it isn't a fit, we'll say so and point you somewhere better.