CINEMATIC BRAND + MARKETING SYSTEMS
The film crew and the marketing team, in one room.
Peacock Media builds authority for independent physicians — a brand film worth watching, a content library that keeps working, and the funnel and ads underneath it. You show up for the shoot. We run the rest.
WORKING WITH PHYSICIANS IN
Infertility
Plastic Surgery
Aesthetics
Concierge Medicine
Medical marketing has a taste problem. Patients can feel it before they can name it.
What most practices get
Stock photography of someone else's hands. A blue gradient. A templated funnel that treats a fellowship-trained surgeon like a plumbing franchise. It converts badly because it reads as generic — and generic is the one thing a specialist can't afford to look like.
What we build instead
Story first, system underneath. We film you the way a documentary would — patient, warm, unhurried — then put that footage to work inside a funnel, an ad account and a posting calendar that we actually operate. One team. One standard.
Two ways in.
Authority Rx Protocol
A 90-day sprint that takes you from invisible to unmistakable. Built for physicians who want momentum this quarter, not next year.
Brand film plus a full library of short-form content
Funnel, CRM and booking system built and connected
Paid ads launched and managed
Posting handled weekly — you approve, we publish
From [YOUR PRICE] · 90 days
Most practices start with the 90-day sprint and continue into a partnership once the system is proven.
The Partnership
Six or twelve months of always-on production and marketing. For practices building a reputation that compounds.
Recurring production days on your calendar
Always-on ads with monthly reporting
Full social management and community replies
Quarterly strategy sessions and creative refresh
From [YOUR PRICE] · 6 or 12 months
Selected work
Doctors, filmed like people.
Dermatology
Practice launch content, ad creative, brand film, shot in a single day. RESULTS
IVF Medicine
Two quarters of content shot in a single day + a hero brand film that made a hard subject feel human. RESULTS
View All Projects
Plastic Surgery
Authority positioning strategy, ad creative, photography, and four months of content shot in two days. RESULTS
How a project runs.
Strategy call
Twenty minutes. to find out what you want to be known for, and whether we're the right team to get you there
Story and script
We build the narrative, the shot list and the content calendar before a camera comes out of the case.
Production day
One or two days on site. We direct, light and shoot everything — a quarter of content in a single visit.
Launch and optimize
Funnel live, ads running, posts scheduled. We watch the numbers weekly and adjust the creative that isn't earning.
Who you'll be working with
I came to film from songwriting.
Years of writing songs is years of learning how to make a stranger feel something before they've decided to care. That's the same job as a brand film — and it's the part almost nobody in medical marketing is trained to do.
Peacock Media is women owned, based in Nashville, and built on a simple idea: your marketing should be as considered as your medicine. I direct every shoot personally.
Sarah Peacock, Founder
Before you ask.
How much of my time does this actually take?
One production day per quarter, plus about [TIME] a week to approve content. Everything else — editing, scheduling, ads, replies — sits with us.
Do I have to be comfortable on camera?
No. Most physicians aren't, at first. We direct — prompts, pacing, permission to start a sentence over. The pauses stay in, because that's what makes you look like a person instead of an advertisement.
Is any of this HIPAA-compliant?
Lead data lives in a HIPAA-compliant CRM under a signed BAA; patient footage only with written release.
Who runs the ads and the posting?
We do. Your practice keeps ownership of every account, ad account and asset — we work inside them as partners, and you can revoke access any time.
I already have a marketing person. Does this replace them?
Usually not. We tend to become the creative and systems layer your existing team runs on. We'll tell you honestly on the call if we'd be duplicating work.
Let's find out if we're the right fit for you.
Twenty minutes, no slide deck. If it isn't a fit, we'll say so and point you somewhere better.